The Menu
The Ingredients
The Preparation
The Presentation
The Clean Up

The Menu

1. In 25 words or less, identify the target audience and the meaningful benefit to that audience the site or section offers.
2. How will the site be maintained?
3. "You can have it fast. You can have cheap. Or you can have it right. But you can only have two out of three." — Rapid Application Development
   Which two and what order of importance?
4. What's the primary purpose of the site or section — Alternative Distribution, Build Traffic, or Build Product Demand?
5. How is a successful project defined and measured?
6. What's the project budget?

   The Ingredients

7. Where will the content come from?
8. Is there any content that must be avoided during development?
9. Select up to seven adjectives to describe the final site.

   The Preparation

10. Who'll produce the content and how will it be approved?
11. What hardware and software is necessary and available for production?
12. What is the long-term plan?
13. What's the release deadline?

    The Presentation

14. How will the site be tested?
15. How will the site be promoted?

    The Clean Up

16. Where will the site materials be backed up and archived?
17. Who will own what rights to the material?

All photographs, graphics, images and text
© copyright, 2000 by Carolyn E. Cooper