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The Fundamentals of Professional Web Sites for Business Professionals |
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This Week’s: Features Step-by-Step: We Don't Want Your Kind Around Here - Alienating Visitors On Focus: Writers — Part 4 Reviews A Home for Writers - WriterSpace.com Call Me an Idiot! - The Complete Idiot's Guide to Online Marketing Techniques |
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ReviewCall Me an Idiot! - The Complete Idiot's Guide to Online Marketing
While the book's web-boostering style is a little tiring at times, the coverage is comprehensive. With this book at hand, you'll be able to know exactly what Internet sales reps and marketing agents are talking about. I would have liked a little more analysis of the effectiveness of different formats and techniques, but the strength of this series is it's completeness. The authors give you all of the options, clearly and in a simple, direct style, leaving it up to you to design your own plan from the options. The Complete Idiot's Guide to Online Marketing does a fine job of helping you learn to do your own web statistics analysis. There's some great tips on things like finding out who's linking to your site, managing incoming email and much more. Like all of the Complete Idiot's Guide, there are small sidebars and pops to give you short, key infomation and breaks up the detail dense pages. And if you'll in a real hurry, each chapter ends with a small box containing "The Least You Need to Know". There's a great deal solid advice on the impact of design in search engine promotion as well as outsourcing options for a number of time intensive tasks. There's also a number of URLs for some of the best online resources for the various areas of marketing and advertising. If you're bothering to go online, I highly recommend checking out The Complete Idiot's Guide to Online Marketing by Bill Eager and Cathy McCall before you design your site and build your staff. It's a comprehensive reference to all aspects of web site promotion and marketing, including the impact of your design decisions and help in planning your marketing plan.
Copyright ©1995-2001 Carolyn E. Cooper. All rights reserved. |
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